The gold rush

Sam BrannanSam Brannan was an enterprising man who established a general store near Sutter’s Mill shortly after the discovery of gold in 1848. Sutter aimed to keep it quiet to make a fortune for himself and not have to share it. But Brannan knew that a gold rush would soon be on, so he stocked his store with items he was aware that the thousands of incoming prospectors would need.

But to make sure word about the gold got out, he walked down the middle of a street in what would one day be San Francisco, waving a pouch of gold over his head, and cried, “Gold from the American River!”

All in all, a significant day in the history of advertising.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s