A customer is suing Bose. Kyle Zak claims the audio company is using its headphones to spy on us.
The proposed class-action suit claims Bose uses its wireless headphones and Bose Connect app to collect private data and sell it to third parties. Zak says Bose is violating the U.S. Wiretap Act by “secretly collecting, transmitting, and disclosing its customers’ private music and audio selections to third parties, including a data mining company.”
Two things about this lawsuit bother me.
One, Zak’s claim trips my BS detector – just a little bit. On the other hand, smart TVs have been caught recording and storing our conversations, so headphones spying on us isn’t outside the realm of possibility.
But the bigger problem is this: Social media and internet providers already gather this information and now, thanks to a new law, are free to sell it to whomever they wish without your permission. Going after Bose is a moot point.
We live in paranoid times. But one need not fear the CIA or NSA as much as marketing agencies. They already know far more about you than national intelligence. Big Brother isn’t working nearly as hard to root out dissent as big corporations are violating every last vestige of our privacy to show us targeted ads.
I am, however, keeping a close eye on my Keurig from now on.