Looks like a price war is brewing between the major discount chain stories like Walmart and Target, with Walmart planning to cut prices even more to try and win back customers.

The problem? The economy is improving, so bargain-hunting shoppers aren’t hunting for as many bargains.

The sharp cuts at its U.S. Walmart stores, which came ahead of Memorial Day weekend, have already pushed rivals such as Target into price wars. And the markdowns are expected to keep coming throughout the summer.

They’re one of the boldest moves the world’s largest retailer is making to turn around sluggish business at its U.S. namesake chain and win back shoppers from rivals. The cuts aren’t across the store but target 22 foods and other essentials at an average savings of 30 percent — splashy enough to get attention and perhaps change perceptions.

The world’s largest retailer is also restoring items like certain soups and laundry detergent it stopped carrying when it tried to declutter its stores. It’s also pushing more basic clothing such as socks and underwear after putting too much focus on trendy items that didn’t sell.

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